Content Marketing made easy for you

At Writopedia, we produce each article with utmost detailing in terms of the tags and research required for Content Marketing purposes. The write-up below will guide you and help you build a comprehensive content strategy for your website. The state-of-the-art, self-developed writing templates, editing software and SEO strategies that we use allow us to embed all the digital marketing considerations within the content flawlessly.

Fact File:

According to a report by Smart Insights on Digital Marketing Statistics for 2015, content marketing costs 62% less than traditional marketing and generates three times as many leads.

Digital Content Marketing Toolkit for SEO optimisation integrated with each article:

Meta Description (140-156 characters):

A synopsis of the topic that will provide an overview of the flow of the content, highlighting the ideas presented. It should also have the focus keyword.

High-Quality Images:

From credible sources and referenced with proper URLs.

Image File Name (5-15 words):

Name the images in a relevant way. This will also be the caption of the images used.

Image Alt Attributes (10-20 words):

An alternative descriptive way to elaborately and specifically explain the image. The alt text of at least one image has to consist of the focus keyword.

URL Slug Line (40-55 characters):

Short description of the article that consists the focus keyword.

Heading Tags (H1, H2, etc.):

Proper tags for headings that form the outline of the article.

Content Marketing Research Report:

Before starting to write the articles, we submit a comprehensive content marketing research report that includes aspects like:

Page Title (50-70 characters):

Contains the title that would appear in Google Search results. This will have the focus keyword integrated within it. Works better with geo-targeting. As per various reports and searchability results, the page title is the second most important consideration for SEO optimisation after content.

Geo-targeting:

Countries, cities or towns that you want to target. Can be separate for each service.

Focus Keyword:

Chosen on the basis of high search volume and low competition from research conducted on Google AdWords. Focus keyword would be different for each article.

Secondary Keywords:

Chosen on the basis of high search volume and low competition from research conducted on Google AdWords. There will be 4-5 unique secondary keywords defined for each article.

Navigation Path:

Designed to create SEO optimised navigation that would guide the user with ease.

Anchor Text:

Backlinks to guide the users to different articles internally as well as externally.

Integrated reports:

Integrated reports that are submitted along with the above-mentioned content marketing toolkit and research report include

  1. Ease-to-read report along with a Flesch Score
  2. SEO optimisation report
  3. Grammar & Structural Context report
  4. Plagiarism report to ensure unique content.

 

Various certified tools are used for these tests. Overall, each article produced at Writopedia undergoes 16 different checks including all the above aspects.

The end product that you get is ready to be uploaded. Our in-house back-end team can also upload the articles for you if given access.

More Business Writing Services by Writopedia:

Digital Content Marketing Toolkit is a very important part of the Web Pages, Blog Articles, and SEO Content that we create. Apart from this, Writopedia serves you with a vast range of Business Writing Services and opens up options for you to experiment with new content strategies.

This toolkit keeps intelligently evolving as per the current market trends based on our content experiments and based on other aspects like SEO guidelines by Google and other Search Engines.

Give us a chance to transform the reality of your business by our content strategies. Get in touch with us from the below links.

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